We chose Paytalks.se as our new website provider!

Sometimes you are tired of your website. And that's perfectly OK. Often you see it several times a day, and have been doing so for years. A new website that looks modern and fresh will convert better and bring you more customers. Right?

Unfortunately, it's not always that simple.

If you have a website that is currently completely out of date, based on old technology, impossible to update and that you are ashamed of - then absolutely. It might be best to start from scratch, and create a structure that is truly customized and streamlined to your needs. But say you have a reasonably OK site that still converts. It may feel a bit old, the content could be better, but you'll still hear that your customers like it and you'll actually get the odd new customer through the website. Then it's not so black and white anymore.

In fact, the worst thing that can happen is that you create a new website that looks good and follows all the modern trends - but soon turns out to bring you more customers than your old, boring website.

Make like Coca-Cola.

There's a reason why blocket.se looks the way it does, or why aftonbladet.se looks the same as it did 15 years ago. There's a very clear reason why Arla's cow looks the way it does, year after year - and why they don't change the design of the Coca-Cola bottle.

But wait - you say, the Coca-Cola bottle and the cow on the milk do look different now than when they were launched. Yes, absolutely. And that's the point. They're not innovating - they're optimising.

Many many years ago in the late 1800s, Coca-Cola was launched. Let's assume that in the beginning it was a soft drink among many. After a number of years, in 1915, Coca Cola went out with a pitch - to redesign the bottle. The result was the iconic shape that we still recognise today. Instead of making a similar pitch every ten years and redesigning the bottle, Coca-Cola chose to develop and optimise the concept that they had measured to be successful and highly recognisable.

This is marketing 1A. Something that is obvious when talking about brand strategy, but for some reason is often forgotten when it comes to the web. Large companies often have this down, but small and medium sized companies often get caught in the trap of "making it new" for the sake of being "new". Sites like Amazon, blocket.se, Facebook, Aftonbladet, DI.se and many others are optimising and developing their web, rather than building new.

The crash game 1win Aviator is developed by Spribe. It is a Georgian provider that mainly targets the Russian audience of players. The release of Aviator 1win has made the local studio popular all over the world. The main screen with the plane is placed in the center. Just below, the creators have placed two buttons and options for bets. Still below, the player will find the statistics.

3 things that can make you
lose customers on your new website

• Your new site is simply not user-friendly;what you perceived as "boring" and old on your previous site was in fact what generated the most repeat customers. Always think about structure and conversion first, and design as a last step. An example: one-page websites - A long page where all content is available immediately. It feels fresh. It feels trendy. But oops, all of a sudden you're missing the necessary subpages that get you found on Google. And on top of that, your visitors get confused by 20 different messages and flashing buttons on your homepage, instead of the clear message you had before. But it's fresh, right? 2) You forgot to analyze and test. There are simple and cheaper methods to test what is working on your website today, and then work on making these parts even sharper. Often the knowledge already exists in the website's statistics or with the person who receives questions and requests via the web. Don't forget that the best results are often achieved by making small changes, following up, and then making more changes. This also makes it very easy to backtrack - if you notice that something gave a worse result than before (if you have just launched a completely new web design, you will probably bite the bullet rather than change back). You can also put several different messages or design elements against each other in the form of A/B testing, to stay ahead of the game.3) You haven't thought about SEO and conversion . When making a new design, or optimizing your existing website. Always start from the target image, and put the design last. Want more customers? Make sure it's clear what you do and that it's easy to get in touch. Whether you have a picture of the moon or a polar bear is usually not the most important thing. Want to get to the top of search engines? Make sure you have relevant content and a clear and searchable structure.

PAYTALKS.SE

We simply chose Paytalks.se as our supplier because they could listen, update and above all have a great support for us when we need it, around the clock!